Canwest Media Nigeria, a leading advertising agency in Southwest Nigeria, has been appointed to manage the media and marketing efforts for Tecno Mobile’s latest products, Spark 30C and Pop 9, across the Southwest region. The comprehensive campaign will cover the product launch, briefing with sub-dealers, in-store activations in major stores, and a dynamic roadshow activation.
The collaboration begins with a product launch and strategic briefing session for sub-dealers across the Southwest. This will be followed by in-store activations in key retail outlets, ensuring customers experience the new Tecno Mobile devices firsthand. The campaign will culminate in a series of roadshow activations designed to engage and captivate the target audience throughout the region.
Oluwaseun Oluwajana (Seun Jana), Managing Director of Canwest Media Nigeria, expressed his enthusiasm for the project, stating, “At Canwest Media, we have always been at the forefront of innovative strategies that capture the target audience and exceed client expectations. Our approach to the Tecno Mobile campaign will be no different. We are committed to setting the pace in the advertising industry with groundbreaking concepts that resonate with the market and deliver exceptional results for our clients.”
Adedotun Adeyemi, the Project Manager for this campaign, also shared his excitement about leading the initiative. “The entire Canwest creative team has delivered exceptional work on this project. I am thrilled to be leading such a dedicated team and to be a part of this epic campaign. We are confident that our efforts will significantly enhance Tecno Mobile’s brand presence in the Southwest region.”
Adding to these sentiments, Taiwo Ajibade, the Campaign Coordinator, emphasized the focus on delivering exceptional in-store activations. “We are raising the bar with this campaign, ensuring that the in-store activations stand out compared to previous product launches. Our goal is to create an unforgettable customer experience that highlights the unique features of the Spark 30C and Pop 9, driving engagement and sales.”
This strategic partnership marks another milestone for Canwest Media Nigeria as it continues to solidify its position as a leading force in the advertising industry in Nigeria.
